We work with you to develop top notch leaders at every level to maximize employee engagement and performance for outstanding results and lasting success. We specialize in transforming your smartest technical experts into highly influential leaders.


We offer one-on-one support for transformational change in your beliefs, actions, and results over the long-term.

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We conduct training workshops, working group sessions, and group coaching to develop outstanding leaders at all levels and build cohesive, high-performing teams.

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We offer powerful leadership assessments for greater self-awareness and insight into strengths, areas for development, preferences, and natural wiring.

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PeerSpectives® Roundtable System

Business owners and executives from non-competing industries meet to share challenges and experiences involving growth issues unique to second stage businesses.

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About Evoke Potential

We evoke full leadership potential so that leaders stretch and grow to build high-performing teams and transform the organization to a higher level of excellence.

What We Do

Our specialty is transforming technical experts into exceptional leaders of high-performing teams. We develop their interpersonal skills and emotional intelligence to transition from individual achievers into highly influential leaders who maximize team performance for lasting breakthrough results.

Melissa Kessler

Melissa Kessler, President and owner of Evoke Potential, LLC, is a Professional Certified Coach with over 20 years of leadership and organization development experience in highly technical organizations. She provides coaching, training, and consulting to ensure leaders and teams achieve their highest goals and conquer their biggest challenges.

“Believing in people before they have proved themselves is the key to motivating people to reach their potential.”

– John C. Maxwell

What Others Say

“Melissa is one of the BEST leadership development professionals I’ve ever worked with. She is a life-long learner and has an obvious passion for Organizational Development. I honestly have not met anyone with more education and experience in leadership, personal and organizational development. She is a consummate professional and LOVES to help people perform at their best.”

Corey C., Director
Security & Defense Grand Challenges, InnoCentive


  • International Coach Federation - Professional Certified Coach
  • Myers-Briggs Type Indicator
  • Team Management Systems
  • Center for Creative Leadership
  • Emotional Intelligence 2.0

Coaching Readiness Assessment

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